“Montreal is a wonderfully multi-cultural city that has a huge pool of amazing talent and a long history of success and innovation in the fashion and garment sectors. We are proud to call Montreal home and are committed to helping write the next chapters in the history of this storied city, by making our Montreal office our North American Headquarters,” says Michael Gold, President North America, Tefron, in a news statement. The Montreal Headquarters will be the main point of contact for managing the entirety of its North American operations.

“After many difficult years in the textile and fashion industry, Montréal is returning as a major player, notably thanks to the efforts of mmode, a fashion cluster organization,” says Montreal Mayor, Denis Coderre. “The fact that the head offices as important as those of Tefron in North America are moving to Montréal sends a strong signal of the city’s importance in the clothing industry. Tefron’s leadership in innovation will certainly benefit from Montréal’s dynamic businesses in this sector.” Tefron has maintained a leadership role in the garment industry by continuously offering innovations including seamless sewing, 3D sewing, and wearable technology as white label product to some of the world’s largest and most well-known brands including Victoria’s Secret, Under Armour, Adidas, Pink, and Walmart. It was founded in 1977 and is based in Misgav, Israel.